Wednesday, July 13, 2022
Get your T-shirts and Hoodies here
T-shirts for video gamers are no longer exclusively for young men in their late teens.
Companies such as Nerd Love, Big Wubby and others are offering more shirts with designs that are gender inclusive. In 2018, these companies will release more than $1 million in combined t-shirt sales, according to the Consumer Technology Association.
Some companies sell shirts for kids, too.
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“We’re not just catering to kids anymore. We’re catering to kids as well as the adult community,” said Steve Stagner, founder of the company Nerd Love, an online store that carries T-shirts for gaming fans of all ages.
Stagner founded Nerd Love in 2014. Last year, the company’s sales grew by more than 1,000 percent, with the first year’s sales growing by 1,400 percent.
Stagner said his company provides a safe space for gamers to create shirts that reflect their interests. He said when a fan of video games designs a t-shirt, “we make it for them, so they can express their love.”
“They’re not creating a shirt for themselves. They’re creating a shirt to let the world know who they are and where they come from,” Stagner said.
Nerd Love sells t-shirts that appeal to all sorts of people, including a shirt that reads “We support women and children in video games” and another that says “#gamergate.”
Stagner’s company has some interesting designs.
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“I like nerd culture,” Stagner said. “I’ve always been a huge gamer and a huge fan of sci-fi and comic books.”
Another Geek Love fan is a gamer with a geeky hobby.
“I play Magic the Gathering and collect baseball cards,” the fan said. “I’ve been collecting baseball cards since I was a little kid.”
She is now 14 and the fan said she has been buying “Geek Love” t-shirts and jerseys to show her friends and family.
“I really like the shirts. There are some cute designs and the fit is right on point,” the fan said.
Some t-shirts sold by Nerd Love and Big Wubby bear designs that aren’t gender inclusive.
The Big Wubby T-Shirt store on Amazon.com, for example, sells a shirt with a dragon character and another with the game "Dark Souls."
Big Wubby also has several shirts that include Star Wars characters, such as Princess Leia and Luke Skywalker.
The Nerd Love “Geek Girls” website has a list of other non-gender inclusive t-shirt designs for Star Wars fans.
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Gilliam has also designed a t-shirt to appeal to women. His “Cecilia” shirt features a woman of the 19th century. She wears a dress and hat and holds a Bible. She appears on the back to look at herself in a mirror.
It is Gilliam’s second year for the “Cecilia” shirts, which are sold by Nerd Love and other online sellers.
Nerd Love sells t-shirts, sweatshirts, hoodies and other accessories for gamers of all ages. The company has shirts for gamers of all ages. Nerd Love offers t-shirts that say “Geek” and more that show off characters from popular video games, such as Nintendo’s Super Mario Bros., Pac-Man, the Nintendo Wii’s Wii Fit and more.
The clothing company also sells t-shirts that show off popular video games, including Mario Kart, Skyrim and Gears of War.
Nerd Love also sells t-shirts, hoodies and other accessories for kids, teenagers and adults. The company’s “Geeks” t-shirts have a retro theme, showing the likes of Mario, Link and other characters from Nintendo games.
Stagner said his company’s mission is to create clothing that will keep the fun in gaming.
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“We want to create clothing that keeps gaming alive and makes it more fun for everyone,” Stagner said. “We really want to focus on fun.”
The “Geek Love” t-shirts are designed to be fun, too. Some designs feature characters from popular video games or cartoons. Some are geeky in design, like the ones that show the Nintendo characters or video games characters.
“In a lot of ways, they’re not very typical geeky shirts,” Stagner said. “They’re more of a fun way to dress up your wardrobe.”
For example, Stagner said one design of his company’s T-shirts is of Nintendo characters, a design he said will appeal to women who may not normally wear shirts with Nintendo characters on them.
One shirt shows the Nintendo Wii’s Remote, which has a Wii Fit figure on the front.
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Nerd Love has a slogan, “Your Love for Gaming Is Caring.” The shirts say that “Love” and “Caring” are the two words most commonly used to describe what people do when they meet someone new.
“I came up with that slogan in the early days when I was creating the Geek Love brand,” Stagner said. “We want to create clothing that helps us bring people together.”
Nerd Love is growing. The company had more than $70,000 in sales last year and Stagner said the company plans to double that amount in 2018.
In 2017, Nerd Love created more than 10,000 new customers and sold more than 250,000 t-shirts.
Many of Nerd Love’s t-shirts are sold online and at conventions. Stagner said the company has a few stores where people can buy the clothing.
Last year, Nerd Love created t-shirts for the Game Developers Conference, held in San Francisco.
Nerd Love is not the only company offering gaming-themed t-shirts.
Big Wubby sells similar t-shirts for a variety of gaming characters, including Batman and Superman.
“We’re just trying to have fun and to give back to the community,” Stagner said. “It’s a unique group. We really love them.”
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